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2026/06/21 22:16:00

AI Drives Retail Nirvana! Burgeon Technology and Donghua Brand Research Center Jointly Decode New Pathways for Brand Growth

As Artificial Intelligence sweeps through the retail industry chain and omnichannel transformation enters deep waters, data sovereignty has become the core battleground of industry competition. How can brands leverage AI to break through growth bottlenecks and achieve high-quality transformation?

Burgeon Technology, in partnership with the Donghua Brand Research Center, has jointly released the whitepaper ""AI-Driven Retail Nirvana: CIO's Omnichannel Retail and Intelligent Growth Strategic Blueprint,"" drawing on cutting-edge industry practices and academic insights from higher education, to deliver a highly substantive transformation guide for retail enterprises.

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In the underlying logic interpretation of AI driving retail ""Nirvana,"" the Burgeon team shared years of hands-on experience serving retail brands, proposing that AI is not merely a technical tool, but a key engine for restructuring talent structure and reshaping core competitiveness. Regarding the role and mission of retail CIOs, the podcast also provides clear guidance, helping enterprise managers find direction and make efficient decisions within omnichannel strategy.

In the future, Burgeon will continue to deeply cultivate the integration of AI and retail innovation, helping brands break through growth bottlenecks, master data sovereignty, and achieve sustainable growth in the wave of digital transformation.

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【Timeline】

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01:12 Core Value Interpretation of the Whitepaper "AI-Driven Retail Nirvana"

03:14 Analysis of Retail Enterprises' Confusion and Breakthrough Needs in the AI Wave

07:06 The Positioning of Retail CIOs and the Mission of Omnichannel Strategy

08:37 Current Status of AI Application from Design Empowerment to Sales Forecasting

19:11 The Underlying Logic of AI Driving Retail Industry "Nirvana" Growth

23:16 The Impact of AI on Retail Enterprise Talent Structure and Design Profession

29:22 Practical Path for Brands to Master Omnichannel Data Core Advantages

40:43 Balancing Data Security and Consumer Trust in AI Implementation

49:03 Three Stages of Retail AI Deployment and Key Pitfalls to Avoid

57:45 AI Applications in Merchandise Allocation & Replenishment and Private Domain Operations

1:05:02 Core Talent Competitiveness in the AI Era

【Music】 La storia infinita | Pinguini Tattici Nucleari

Video version now live!

Audio not enough? Scan the QR code to jump to the BILIBILI video podcast for an immersive experience of the in-depth sharing from industry leaders!

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